Snapchat Spotlight Takes on TikTok and Instagram Reels-news

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While most of today’s popular video- and photo-sharing apps have been accused of borrowing heavily from Snapchat over the years, Snap today took a page from rival TikTok with Spotlight.

Spotlight is a new section inside Snapchat intended to “shine a light on the most entertaining Snaps created by the Snapchat community.” And if you’re 16 or older, Snap will be doling out “more than $1 million…to creators every day.” Just submit your best video Snaps to Spotlight to be considered.

Snap encourages wannabe Spotlight stars to create vertical videos with sound. Use the app’s creative tools, but be mindful of copyright issues and certain taboo topics (no gambling, tobacco, weapons, controlled substances, and excessive or underage alcohol consumption). Don’t spam Snap with your submissions; “we may limit how many Snaps you can submit to Spotlight within a certain window of time. So pick your favorites,” the company says.

Teens looking for immediate stardom might be disappointed, though. According to Snap, “only Snapchatters who have a Public Profile can have their display name associated with their Spotlight Snap.” Snapchat accounts are private by default, and you must be 18 or older to make yours public, so if you’re too young or your account is private, your Spotlight video won’t include your name alongside it.

Last year, the FTC fined TikTok $5.7 million after Musical.ly, the lip-syncing app TikTok absorbed in 2018, violated a federal privacy law by failing to ask for parental consent when collecting the personal information from users under the age of 13.

For now, the million-dollar payouts will occur through the end of 2020, though there’s a chance they might be extended, according to Variety. Spotlight is going live in 11 countries, including the US, Canada, Ireland, France, and the UK. It won’t include ads at launch, CNBC reports, but Snap plans to introduce them eventually.

Spotlight goes up against TikTok and its $200 million creator fund, as well as Instagram Reels from Facebook.

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