with CLIPREVIEWED learn the articleHulu With Live TV Gets Another Price Hike
When Hulu first teased its live TV streaming service, the company promised to keep it affordable even as it inked deals with 21st Century Fox, Time Warner, and The Walt Disney Company. Now, the price of Hulu’s live TV option has climbed to $64.99 a month.
This is the third price hike for Hulu’s live TV tier; it went from $39.99 to $44.99 per month in early 2019 before climbing to $54.99 in December 2019. Still, Hulu’s live TV subscriber count increased by 41% between September 2019 and October 2020, from 2.9 million to 4.1 million.
The latest increase matches YouTube TV at $64.99 per month; it too has undergone a few price hikes, from $35 at launch in 2017 to $40 in 2018, $50 in 2019, and now $64.99 in 2020. Last fall, AT&T TV Now’s cheapest plan also went from $50 to $65 as its highest tier went up $10 to $145 a month for 125-plus channels.
These price increases come as live TV streaming services add more channels. For example, with YouTube TV’s price hikes, the company added new ViacomCBS channels, including BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1.
As CordCutting.com notes, parent companies, including ViacomCBS, have also bundled channels into all-or-nothing packages. In order for live TV streaming services to offer appealing options to customers, they have to cut deals with media companies that have partial monopolies on the channels they own.
“Only half a decade into the live TV multichannel experience, we’re already seeing live TV streaming bundles bloat and prices soar,” writes Stephen Lovely, managing editor of CordCutting.com. “The cable alternatives, such as YouTube TV or fuboTV, are starting to look more like cable clones.”
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